My work uses an essential mix of deep understanding, business acumen, creative expertise and technical skill. Here a few examples from the hundreds of successful projects I have worked on.
![Beautiful colourful birds evolving from music notes](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/6ed7abf1-b7f8-4a9e-b099-44f84cf09ec6_rw_3840.jpg?h=3f6438bb485d6954010723d20678c5d5)
ABRSM - Music examination board
Redefining advantage and improving personality to enable global expansion and successful growth in China.
![Touching an Ipad to open an application](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/54ff6a48-4813-4528-ac1a-fc9c4a176cb4_rw_1920.jpg?h=fbe8c5991ccfb1fad53e305a0f287845)
Ingeus - Welfare to work
Helping a small social enterprise to expand and diversify to become global leaders. Six years later they were acquired for £250m.
The Innovation Unit - Innovation consultancy
Helping a 'confused' ex-government department to become the No.1 small management consultancy with a new, social media optimised brand strategy and identity.
![smart modern packaging showing the logo](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/7d70f9ae-3687-4b54-b215-7d3a701ff8e0_rw_1920.jpg?h=32e162281ff85c01bb997b5b1d0d22b2)
Pied-a-Terre - Michelin star restaurant
A more credible, 'retail ready' brand strategy and identity that took a Michelin star restaurant to the next level and 2 stars.
![Large screen showing Lang Lang on the digital player](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/d43f585c-f21e-4dc2-b13b-3bf916bccc1d_rw_1920.jpg?h=b1e43ea42bcfdb00a1079423200fd670)
London Symphony Orchestra
A transformative digital strategy, design and development for surviving, operating and growing without a physical concert hall.
![Tube Poster showing a graphic that says pregnant and choice](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/625ee4f6-ba2d-45d6-b033-a3600a629eee_rw_1920.jpg?h=8c7eb66b56bbefcb4d7cde290d8d4b24)
BPAS - Pregnancy Advisory Service
A more empathetic and effective approach to improve access to discreet services for professional women facing an unplanned pregnancy.
![exhibition with chairs, video screen and giant map](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/7bb9ee76-78be-425e-bea0-df475427ac8f_rw_3840.jpg?h=e5551154c9e3e3f61312623ed6691cd3)
Elephant & Castle - Regeneration
Community engagement, brand and communication that successfully inspired local business, residents and commercial developers over four years.
![Bustop poster saying thank you for christmas together](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/12a79913-3ba8-4c8b-963f-2f7207c877bb_rw_1920.jpg?h=bbcd9871026cf66f06208627313675d7)
Ellenor - Hospices
Removing confusion and adding emotional appeal so that a relatively small hospice could increase income and grow to help more families.
![Large Screen saying byte in neon lights](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/af056e4d-5adb-4fb2-8ee3-8fb661ca502c_rw_1920.jpg?h=ad1f489d041a9f0444b6f2e12cb000be)
Barbican - Bite series
Digital strategy and development of the first secure, online ticketing website for the Barbican Centre London. (Graphics by Why Not Associates)
![Reception desk with bold white graphic logo](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/470445be-89bf-4e71-b08e-3a8d2ca5abdc_rw_1200.jpg?h=d0f4a88deb8ecace60ce2405155fa170)
Ammonite - Data consultancy
Repositioning a small recruitment company to maximise potential growth with a 'Human Centred' approach in a new, data-driven economy.
![Building site with beautifully designed hoardings](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/14e5957a-6a28-4dea-94ab-48471e37d051_rw_1920.jpg?h=fb33191dc8a71c6f6a18bc206f3d4f13)
Athletes Village - Development
Onsite communication strategy and design to ensure the best safety and security record for any development of its size in Europe.
![Screen showing a naked male model and saying pioneering pain care](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/37d854dc-eaff-4327-b718-0fd6278981e6_rw_1920.jpg?h=c8b2528d7aab9097838ddb6e1dedf9d8)
MyPain - Chronic pain care
A radical new approach for a more 'joined-up' pain care service. Combining personal consultation with digital technology and mobile support.
![Hexaganol counters being moved by hand ion a table](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/d6ade507-525a-401b-b4bf-3eb30a74480e_rw_1920.jpg?h=acbd3122d97c9078d8c7671e8b54a1c2)
iD - Reducing obesity
A radical, new 'whole system' approach for reducing sedentary lifestyles and obesity for professionals, carers, mentors and individuals.
![Modern meeting room with Circular graphic and a sign saying whole education](https://cdn.myportfolio.com/79b0b69c-4db4-44e8-8b75-6ed2711e5d86/b2a4d14a-7a41-4d8a-a444-c2726526eb17_rw_1920.jpg?h=48d9ec27e5d5b53dc68e1a65fc8934aa)
Whole Education - Education alliance and network
A new name, brand, communication design and successful engagement strategy for a powerful agenda on the future of global education.
Listen to John on The Way We Roll podcast.